16 Jul 2018
Property Perfect and Sekisui jointly develop innovative modular homes.
Mr. Chainid Adhyanasakul, Chief Executive Officer of Property Perfect Public Company Limited, said that PF inked the joint venture pact with Sekisui Chemical Co.,Ltd., a leading construction company in Japan. PF-Sekisui JV Co.,Ltd. is established as the 51:49 joint venture with Bt200 million registered capital to develop modular homes for the new phases of Perfect Masterpieces, starting in 4 locations Krungthep Kreetha, Ramkhamhaeng, Chaeng Wattana and Rattanathibet. A total of 74 units will be built with the combined value of approximately Bt2,230 million, specifically for high-end customers showing enthusiasm for technology and innovation.
“The Company has continually forged partnership with foreign partners as one of our strategies in elevating our standard and brand image to the international level. Sekisui Chemical is part of this strategy. Sekisui’s modular homes are the innovation directly imported from Japan, recognized for advanced construction technology. Modular homes represent quality even in the construction stage. We’re confident in strengthening our business with modular homes, to offer an alternative to our customers. In this respect, we maintain our goal to become the leader in the top-end housing segment in the next 3 years, with the market share in the segment set to grow to Bt4,000 million per annum from Bt2,000 million. Our partnership with Sekisui will quicken our development progress and raise our share in the premium segment.”
Mr. Shunichi Sekiguchi, President of Sekisui Chemical Co.,Ltd.’s Housing Company, added that the partnership unites both companies’ strengths and creates a new business synergy. Property Perfect stands out in terms of land selection, the pleasant environment of its housing projects and marketing expertise when dealing with Thai customers. Meanwhile, Sekisui’s strengths lie in high-quality products and modular home construction expertise both in Japan and Thailand, supported by a factory capable of handling various designs.Sekisui can now take part in developing quality housing projects with pleasant environment for customers in Thailand, from the designing to production, delivery and after-sale services.
Mr. Wongsakorn Prasitwipat, Managing Director of Property Perfect PLC. said that Property Perfect plays its role in selecting the locations suitable for the joint venture while both parties work together in the designing stage. Four modular home designs have been available, coming with 255-475 sq.m. in space at the price range of Bt25-Bt60 million. They are the exclusive products of Property Perfect that combine elegance, designs specifically for Thai lifestyle and advanced technology from Japan. The modular homes will be constructed with sections manufactured by Sekisui-SCG Industry Co.,Ltd. These sections will be assembled at its factory and the complete houses will be installed at the selected sites.Sekisui’s modular homes in Japan highlight quality and simple designs. These qualities will be replicated at Property Perfect’s projects, with some modifications to better meet Thais’ lifestyles. The modular technology will be applied for the sections requiring high efficiency, while the conventional structure will be maintained. Promising living comfort and environmental friendliness, the new modular homes are the result of perfect combination of Japan and Thailand’s construction technologies as well as the application of various technologies like precisely-controlled steel structure, precise and thoroughly-monitored assembly, the air factory system for quality indoor air, high heat insulation through airtightness system, on top of high-quality and durable materials.
About Sekisui Chemical
Sekisui Chemical Co., Ltd. is registered in Japan. Established 71 years ago, the enterprise today encompasses 3 businesses – High Performance Plastics Company, Urban Infrastructure & Environmental Products Company, and Housing Company. Housing Company started business in 1971, involving with house construction, real estate development, renovation and overseas investment. Sekisui today places its focus primarily on single-house development, having built and delivered more than 550,000 houses in Japan. Sekisui has gained broad recognition for its knowledge in high-quality housing development.